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If you talk to enough business owners, the topic of their website always comes up. And, with the topic of websites, SEO is mentioned. You have to have good SEO to rank in search results, SEO is critical to being “found” on the web, SEO targets your ideal customers, etc.
Ok, so SEO is important. But, what exactly is SEO? How do you manage SEO? And how do you know you’re doing it right?
SEO is Search Engine Optimization and it is a world that is ever-changing and evolving. To the beginner, it can be daunting and overwhelming to understand and do. It doesn’t have to be that way, though. Having even a small amount of SEO knowledge can go a long way with your website, so learning SEO in small chunks is going to be beneficial. Let’s dig into some basics so you understand what SEO is and how it helps your website.
Successful SEO
There are two sides to SEO: the people side and the search engine side. What exactly does this mean?
On the people side, it’s about understanding what they are searching for online, what answers they are looking to find, what words they are using in their search and the type of content they need. If you know the answers to these questions, you will be able to connect with the people who are searching for your products and/or services.
